Fans of Hooray For Earth have been anticipating this album for quite some time and now the wait is finally over. It's safe to say they won't be disappointed, either. Last year Hooray gave a taste of their flavor with the EP "Momo", which could have been considered a full album in its own right, and got a lot of people's appetites going. Then they made those people starve for a year.
True Loves is a big sounding album. Big beats and big, synthy blasts create a big atmospheric feel. Album opener "Realize It's Not The Sun" eases us in with an '80s esque vibe reminiscent of Alphaville's "Forever Young" which leads into the grand and sweeping "Last Minute". On "No Love" we get some horns, wavering synths, and heavy bass that stomps through the song on its way to "Bring Us Closer Together" which has a very early '90s feel with an anthemic, hand-clapping, dance-with-your-hands-in-the-air bravado.
While the whole album is a pleaser, it's "Sails" and "True Loves" that are the clear album standouts. "Sails" is a romping jam that builds to a frenetic pace and begs to be listened to with windows down or at a level that will have the neighbors knocking on the door and "True Loves" is a lead-footed thumper that joyfully lumbers around for 5:14 and will probably have you hitting the repeat button.
True Loves closer "Black Trees" ends the album with slower and more sober tones which, together with the opening song, make for nice bookends to a fun and energetic album. Many may will make comparisons of Hooray for Earth's sound to other bands, which is to be expected. However, that shouldn't detract from a big, beautiful, and original album that begs to be listened to over and over.
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